I first heard about this product being mentioned and used by youtube guru's in their monthly favourites and scattered in their GRWM videos, and we purchased this without a second thought. This Proof10 eye primer by Etude House works great in enhancing the longevity of shadows and prevents creasing on the oiliest lids.
Putting it simply; I feel like this is a great dupe over the coveted Urban Decay Primer Potion. I have tested this out on numerous occasions where one eye would be primed with this, and the other with the UDPP, and around the 10 hour mark, both still held up equally as well as each other.
The UDPP to me feels a little drying, as it seems to accentuate this teeny dry area of my inner corners, and I tend to often make the mistake of putting too much on, which then usually causes me to have trouble blending shadows properly. The formula of Proof10, however, is more emollient and thinner in consistency, blends in more easily, and even if you do make the mistake of using too much- it's still good!
