Having seen eyeshadows being produced in various forms, such as crayon, cream, loose and pressed powders, liquid eyeshadow is still pretty uncommon to come across.
Bloom's liquid eyeshadow comes in a small tube, (similar to the size of Maybelline's Superstay 24 hour concealer) holding 6mL/0.2 fl.oz, with a doe-foot applicator. This product claims that it "goes on like a cream and sets to a lightweight, powder finish". It does apply like a watery cream consistency, however as you blend it in, it goes creamy midway, then dries to a powdery finish. The drying time for this is not too long and not too quick- it has enough time allowing you to fix your mistakes, and it dries with a few fanning motions near the eyes so you can move onto mascara/eyeliner!